JOHN LOBB FOR ASTON MARTIN
John Lobb and Aston Martin have recently joined forces for an exciting partnership which was officially announced in London on March 22nd 2012.
John Lobb and Aston Martin share the same philosophy and have common values. Both brands have a rich heritage dedicated to producing the finest products in their respective field. They combine craftsmanship with modern design resulting in products that blend past heritage with today.
Creative direction in this partnership is about design in motion which translates in purity, simplicity of form and brilliant proportion. The result is a very sleek, aerodynamic driver’s shoe co-designed by Marek Reichman, Design Director at Aston Martin and Andrés Hernández, Creative Director at John Lobb.
The design of the shoe reflects the world of the automobile and sits comfortably within the John Lobb collection. Winner Sport embodies the much celebrated craftsmanship and unbeatable quality that both brands are known for.
Renaud Paul-Dauphin, John Lobb CEO with Andrés Hernández (left) and Marek Reichman (right)
Westminster Green Racing Calf