London Collections: Men
On January 10, 2015, John Lobb unveiled its Autumn/Winter 2015 collection to a packed audience of fashion buyers and press at Old Sessions House in Clerkenwell, London.
Around 200 members of the fashion industry including key editors, bloggers and buyers attended what was the first collection designed by new Artistic Director, Paula Gerbase.
The first collection designed by new Artistic Director, Paula Gerbase
Inspired by Lobb’s solitary walk from Cornwall to London in 1851, the collection of 12 styles were displayed in an immersive set that brought a slice of the Cornish countryside to London. The shoes were displayed on natural materials such as sand and moss, all natural elements Lobb walked over during this solitary and epic journey.